Practical guides on SEO, AI search, Google & Meta ads and turning visitors into bookings — the playbook we use for travel brands.
SEO for FareHarbor, Bokun and Rezdy sites: write full tour pages on your own domain, handle duplicate platform pages and measure results.
Read →Meta retargeting for tour operators: build audiences by intent, exclude buyers, match creative to the stage and judge it on real bookings.
Read →GA4 conversion tracking for tour operators: how to count bookings made in FareHarbor, Bokun or Rezdy widgets and keep the right source.
Read →Email newsletters for tour operators: how to build a consented list, set up five automations and stay deliverable under Gmail sender rules.
Read →Google Business Profile for tour operators: eligibility, categories, seasonal hours, photos, booking links and reviews, in line with Google guidelines.
Read →Multilingual SEO for tour operators: choose languages by source market, set up hreflang correctly and localise tour pages so each market finds you.
Read →Marketing budget for a small tour company: how to work backwards from bookings and margin, and split spend into foundations, demand and tests.
Read →Performance Max for tour operators: when it adds bookings, what to set up first, and how to keep brand traffic from inflating results.
Read →Structured data for tour operators: which schema.org markup to add to tour pages, how to handle prices and reviews, and how to test it.
Read →We plan, write and publish about 30 SEO posts a month for tour operators, hotels and travel companies — with booking links in every post.
A 2027 marketing calendar for seasonal tour companies: plan around booking windows by market, split the budget and time content, ads and email.
Read →A tour booking-flow check for operators: fewer clicks, fast mobile pages, early pricing, trust signals and abandoned-booking recovery, step by step.
Read →Meta ads for tour operators: how to pick empty departures, build audiences, use your own photos and retarget lookers to fill the shoulder season.
Read →How to market northern lights tours: plan around booking windows, answer the no-aurora question, choose source markets and channels, and measure bookings.
Read →How tour operators can ask guests for Google and TripAdvisor reviews after a trip: timing, wording, platform rules and replies, with a simple process.
Read →A starter Google Ads structure for tour operators: campaigns by product, keywords, negatives, ads and tracking, plus how to read the first four weeks.
Read →What OTA commission really costs a tour operator per booking, where GetYourGuide and Viator earn their fee, and six ways to win more direct bookings.
Read →How tour and activity companies get recommended in ChatGPT, Perplexity and Google AI Overviews: answer-first pages, facts in text, consistent details.
Read →How tour operators get found on Google: target pre-booking questions, plan by season and market, fix thin tour pages and measure bookings, not traffic.
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