Notes from the agency.
Field reports on craft, AI, paid media and what actually works for ambitious brands. Written from Rovaniemi, shipped when we have something to say.
AI-assisted UGC content: what works and what looks generic
A practical guide to AI UGC content: the script structure that converts, prompts that produce real output, and the five signs your draft is generic before filming starts.
Read story →The exact AI tools we use in production (and the ones we dropped)
An honest field test of the AI tools for marketing that agencies actually use in production in 2026 — what made the cut, what we dropped, and exactly…
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Why we built our content engine in Notion instead of another SaaS
Eighteen months of trying every AI-native content platform — six all-in-ones cancelled, three rebuilds — then two weeks designing the stack we should have built from day one.…
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