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Notes from the agency.

Field reports on craft, AI, paid media and what actually works for ambitious brands. Written from Rovaniemi, shipped when we have something to say.

— Featured· 06.06.2026 ·11 min read

How to Choose Between SEO Starter, Growth, and Authority — a Decision Guide

A transparent decision guide for choosing between SEO Starter, Growth, and Authority tiers — based on your site age, niche competition, and timeline.

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— Featured· 05.06.2026

Lead Magnets That Actually Work for B2B Agencies in 2026

Most B2B lead magnets collect downloads but never generate booked calls. Here are the formats and distribution strategies that actually drive pipeline for agencies in 2026.

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— Featured· 05.06.2026

The 4-Step Process Behind Our SEO + GEO Campaign (No Agency Mystery)

A transparent walkthrough of the seo geo process we run for every campaign: audit, strategy, execution, and measurement. No agency mystery.

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— Featured· 05.06.2026

wpseoai vs Choco Media: real comparison from someone who used both

Comparing wpseoai vs Choco Media: an honest breakdown of a WordPress SEO plugin versus a fully managed SEO + GEO campaign starting at €199/month.

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— Featured· 04.06.2026

Why we lock pricing for 12 months (and the math behind it)

We lock seo retainer pricing for 12 months because SEO compounds — here is the math behind flat-rate pricing that works for both sides of the table.

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— Featured· 04.06.2026

What’s Actually in a €199 SEO + GEO Campaign: a Transparent Breakdown

A transparent breakdown of every deliverable inside the €199 SEO + GEO Starter campaign — posts, schema, keyword research, and realistic 90-day outcomes.

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— Featured· 04.06.2026

How to rank #1 in Google AND ChatGPT — without paying €1,200/month

A transparent breakdown of how to rank in both Google and ChatGPT with ai seo affordable campaigns starting at €199/month — no hidden fees.

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Why we built our content engine in Notion instead of another SaaS
— Featured· 14.05.2026

Why we built our content engine in Notion instead of another SaaS

Eighteen months of trying every AI-native content platform — six all-in-ones cancelled, three rebuilds — then two weeks designing the stack we should have built from day one.…

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One short letter a month — the prompts we use, the campaigns that worked, the AI tools worth the time. No sales pitch, just field notes.