Notes from the agency.
Field reports on craft, AI, paid media and what actually works for ambitious brands. Written from Rovaniemi, shipped when we have something to say.
The AI Content Sprint: How We Produce a Month of Content in Three Days
The AI content sprint is a three-day workflow that produces a full month of content — briefs, drafts, edits, and scheduling — without burning out a small team.
Read story →How to Use AI for Social Media Content Without Losing Your Brand Voice
AI social media content sounds generic by default. Here is the workflow and prompt structure we use to keep AI-generated posts on-brand across Instagram, LinkedIn, and TikTok.
Read →Does Claude Cite Your Website? What We Know About Getting Found in Anthropic’s AI Search in 2026
Claude's citations track Brave Search results with 86.7% overlap, not Google or Bing. Here's what that means for which pages get cited, how to structure content for Claude's…
Read →How to write a statement of work that protects both sides
How to write a statement of work that protects both sides of an agency engagement — the seven sections, revision language, and sign-off ritual that prevent disputes.
Read →Connected TV (CTV) Ads for Small Businesses: What They Actually Cost in 2026, and Whether They Beat YouTube
Roku's self-serve platform makes CTV advertising accessible from around €500, but real CPMs, attribution limits, and creative requirements mean it rarely beats YouTube for direct response. Here's the…
Read →How to build a visual identity that works in AI-generated images
The colour, shape, and symbol choices that keep your brand coherent when Midjourney, DALL-E, or Firefly enters the production pipeline.
Read →How to write thank-you pages that actually continue the conversion journey
Most thank-you pages are dead ends. Here is how to apply thank you page optimization and turn yours into a second conversion surface that drives referrals and trust.
Read →ChatGPT Instant Checkout for Small Merchants: What Agentic Commerce Actually Requires in 2026
OpenAI's Instant Checkout lets shoppers buy without leaving ChatGPT. Here's what the Agentic Commerce Protocol requires, who should build it now, and who should wait.
Read →How to structure a €10k/month paid media budget across channels
How we allocate a €10k/month paid media budget strategy across Meta, Google, and TikTok — channel roles, split logic, test budget, and rebalancing triggers.
Read →How to Use Lookalike Audiences in 2026 When Third-Party Data Is Unreliable
Lookalike audiences still work in 2026 — but only when your first-party seed data is clean, sized correctly, and refreshed regularly. Here is how we build them.
Read →How to use Gemini for content research and SEO planning
Gemini AI SEO research differs from ChatGPT — its search grounding pulls live data. Here is where it earns its place in our content workflow.
Read →Content Pruning for AI Search: A Decision Framework for What to Delete, Merge, or Keep in 2026
A four-bucket framework for deciding which old blog posts to delete, merge, redirect, or refresh as AI answer engines get pickier about duplicate and outdated content.
Read →How to Write People Also Ask Sections That Appear in AI Answers
People Also Ask boxes and AI answer citations pull from the same source pool. Here is the structure, schema, and question phrasing that gets you into both.
Read →Meta & Google Conversions API in 2026: Is Server-Side Tracking Worth Setting Up for a Small Business?
A practical look at whether Meta's Conversions API and Google's Enhanced Conversions are worth setting up for a small business in 2026, and what the setup actually takes.
Read →How to Brief a Freelancer When AI Is Doing Part of the Work
A deep-dive brief format for teams using ai content collaboration with freelancers — clear role splits, fact-check scope, and handoff review.
Read →How to Brief a Freelancer When AI Is Doing Part of the Work
A deep-dive brief format for teams using ai content collaboration with freelancers — clear role splits, fact-check scope, and handoff review.
Read →How to Brief a Freelancer When AI Is Doing Part of the Work
A deep-dive brief format for teams using ai content collaboration with freelancers — clear role splits, fact-check scope, and handoff review.
Read →The AI Headline Formula: Writing Titles That Rank and Get Clicked
Most headlines fail before anyone reads the article. Here is the seo headline formula we use to write titles that rank in Google, surface in AI Overviews, and…
Read →X (Twitter) Ads for Small Businesses in 2026: Worth Testing or Skip?
X Ads are cheap per click and come with a real but narrowing B2B-leaning audience and a brand-adjacency problem that doesn't show up in your CPC. Here's who…
Read →How to Use AI for Content Research Without Hallucinating Sources
AI content research accelerates briefs but introduces hallucination risk. Here is the workflow we use to keep speed without publishing fabricated statistics.
Read →Microsoft Copilot Search: Is It Worth Optimizing For in 2026?
Copilot search pulls its citations from Bing's index, not a separate crawl, so 'optimizing for Copilot' is really just Bing housekeeping plus the same clean structure every answer…
Read →Building a prompt system for consistent brand output across your team
How to build a brand voice prompt system your team will use: three-layer structure, folder conventions, testing loop, and dynamic context injection.
Read →How We Use AI to Draft Client Strategy Decks (and Where We Always Rewrite)
How we use AI for ai strategy presentation work: the sections where it accelerates the work, the sections we always rewrite, and the editing process that keeps decks…
Read →Meta Advantage+ Shopping in 2026: When to Let the Algorithm Run the Show (And When Not To)
Advantage+ Shopping got genuinely better in 2026, but it still only outperforms manual campaigns under specific conditions. Here is the decision framework, the benchmarks, and the creative-volume problem…
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