— 07 / Service

Social Strategy

Brand positioning, content planning and publishing systems — the layer behind the output.

— What’s included

The full delivery.

Posts are symptoms. Strategy is the cause. We help you decide what to say, how, where, and how often — so the content your team produces actually compounds.

— 01

Brand voice document

Tone, vocabulary, don’ts — for humans and LLMs

— 02

Editorial calendar

90-day themed content plan

— 03

Pillar framework

What you talk about, why it matters, what converts

— 04

Platform playbook

Per-channel posting rules & cadences

— 05

Publishing system

Notion/Airtable workflow your team actually uses

— 06

Monthly check-ins

What resonated, what to kill, what to ship

— How we work

Four phases. No surprises.

— STEP 01

Positioning interview

3 hours with founders — what the brand really stands for.

— STEP 02

Voice & pillar build

Document, examples, anti-examples.

— STEP 03

System setup

Publishing workflow installed, team trained.

— STEP 04

90 days in

Review what worked, refine pillars, plan next quarter.

— Pricing

from €3 900 project

One-time engagement — 4–6 weeks

All pricing in EUR, excl. VAT (25.5% FI). Retainers invoiced monthly. Projects: 50% on start, 50% on delivery.

+Fixed scope, fixed price
+Weekly check-ins included
+Slack channel access
+Cancel with 30 days notice
— Commissions open · Q3 2026

Ready to ship?

60-min intro · No pitch deck · Reply within 24 hours